Transforming how public sector teams communicate.

Explore the solutions helping public sector teams modernise communication, strengthen engagement and build trust through clearer, more connected digital experiences.

Trusted by 100+ public sector organisations

UAE Climate Change
Kurdistan Regional Government
Cayman Islands
10 Downing Street
NHS
Department for Education
Centrica
DEFRA
UK Government Overseas
UNFCCC
WHO
Harlow
Ashfield District Council
Notts PCC
HO PCC
UAE Climate Change
Kurdistan Regional Government
Cayman Islands
10 Downing Street
NHS
Department for Education
Centrica
DEFRA
UK Government Overseas
UNFCCC
WHO
Harlow
Ashfield District Council
Notts PCC
HO PCC
UAE Climate Change
Kurdistan Regional Government
Cayman Islands
10 Downing Street
NHS
Department for Education
Centrica
DEFRA
UK Government Overseas
UNFCCC
WHO
Harlow
Ashfield District Council
Notts PCC
HO PCC
What we do

Every skill, at your fingertips.
An extension of your internal team.

Our specialist solutions help public sector teams improve digital engagement, strengthen resident communications and build trust with the communities they serve — with flexible support that scales around internal capability and capacity.

Strategy

A proven strategy to scale up public engagement.

Our tried and tested strategic approach has helped public sector organisations modernise how they plan, manage and deliver communications across every channel. We bring structure to complexity — building integrated frameworks that align your messaging, modernise your channel grid, and give your team the clarity to move faster and communicate with greater impact.

  • Organisational narrative and messaging frameworks
  • Stakeholder and audience mapping
  • Integrated campaign planning across all channels
  • Cloud-based grid management
  • Evaluation and measurement frameworks
Campaign Grid
Q2 Active

Channel reach index

Twitter/X
82%
LinkedIn
67%
Press
54%
Email
38%

Stakeholder map

Council MembersMediaGeneral PublicInternal StaffPartner Orgs
Brand Design & Management

Transform your public identity to restore civic trust.

We help public sector organisations develop and protect brand identities that inspire trust. From initial brand strategy and visual system design to ongoing governance, we ensure your identity remains coherent across every touchpoint.

  • Brand strategy and positioning
  • Visual identity design and guidelines
  • Tone of voice and messaging frameworks
  • Brand governance and rollout
  • Campaign creative direction
brand.millbankuk.com
Brand System
v2.4

Colour palette

Asset library

Primary logo↓
Reversed logo↓
Icon mark↓
Typography guide↓
Colour palette↓
Brand guidelines PDF↓
Video production
Video & Photography

Human-centred storytelling that connects. Every time.

From documentary-style films to editorial photography and social-first content — we handle the full process from concept to delivery.

Documentary filmSocial-first videoCorporate photographyMotion graphicsAerial production
Photography

Tell a story
from behind
the lens.

The most powerful images aren't posed. They're the corridor conversations, the moment before the speech, the quiet resolve behind a decision — and the people doing the work day in, day out, that nobody else sees. We've photographed more than 50 world leaders, and we bring that same eye to telling the human story of your organisation from the inside out.

Crisis Monitor
Active alert

Critical

BBC News inbound — housing figures query

Just now

High

Negative sentiment spike — NHS waiting times

3m ago

Monitoring

Planning consultation coverage widening

11m ago

Suggested holding statement

"We are aware of reports and are actively reviewing the situation. A full statement will follow within the hour."

Crisis Communications

Prepared for the moments that matter most.

When a crisis hits, speed, accuracy and tone are everything. We work with senior leadership teams to prepare robust crisis protocols and provide hands-on support when incidents occur — helping you protect reputation and maintain public trust.

  • Crisis preparedness audits and planning
  • Senior leadership media training
  • Real-time crisis response support
  • Stakeholder and media handling
  • Post-crisis review and debrief
Apps & Landing Pages

Digital experiences built
for public audiences.

We design and build web applications and high-converting landing pages for public sector organisations. Whether it's a campaign microsite, service portal or internal tool, our digital team delivers clean, accessible experiences that work at scale.

100%

Mobile responsive

WCAG

Accessibility compliant

72h

Avg. time to live

Launch Projects
3 live

Housing consultation portal

housing.gov-comms.uk

98/100

NHS campaign microsite

nhs-future.millbank.io

95/100

Council comms hub

comms.harlow.gov.uk

91/100
Ignis

Publish. Engage. Report.
All from one central platform.

With Ignis, you can publish faster, manage engagement and approvals more effectively, and report on performance and real-time sentiment with complete clarity — all from one powerful AI-supported platform. Best of all, we give your team complete access when you work with us.

ignis.millbankuk.com
Live

Modules

Publishing & approval

Draft, review and approve content through a structured workflow before anything goes live. Role-based permissions and full audit trails keep your team in control.

DraftReviewApprovePublish

Live activity

Sarah M. approved Budget announcement post

2m ago

James T. submitted NHS campaign draft #3

9m ago

Priya K. commented Q2 strategy overview

14m ago

Tom R. published Council update — May

1h ago

Sentiment overview

0%
Positive
72%
Neutral
21%
Negative
7%

Engagement by channel

Social media
85%
Online news
62%
Broadcast
44%
Email
31%

Ignis — Sentiment +14% post-launch. Increase LinkedIn video to sustain momentum.

Why Millbank

The communications partner
built for public sector.

We combine specialist expertise, integrated services and a deep understanding of public sector complexity to deliver digital-first communications that drive real engagement and boost trust.

Deep public sector expertise

Over a decade working exclusively with government, councils, NHS and arm's length bodies.

Integrated capability

Strategy, content, digital and data — all under one roof, working together seamlessly.

Embedded partnerships

We work alongside your team, building internal capability not dependency.

938m+

Content impressions delivered
across public sector campaigns

Proven at scale

From national campaigns to local authority rollouts — we've delivered at every level.

Measurement built in

Every engagement includes clear KPIs, reporting frameworks and outcome tracking.

Trusted by senior leaders

We work directly with communications directors, permanent secretaries and ministers.

Work with us

Ready to strengthen your organisation's communications?